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Breaking Complexity

How Uber could read my mind

1/16/2016

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I recently returned from a business trip in the Philippines, Hong Kong and Singapore. 

I was amazed how people are in love with Uber and how it changed their daily habits.

In Manila, the people I met with came smiling to our meetings and one of the first things they said was that they’ve just used Uber.

​(They actually use uberX and call it Uber)

Why were they so happy?
  • A new transportation option – without uberX they wouldn’t consider using a taxi
  • Quality – far better than local taxis at a fair price
  • Most importantly: Usability – Uber is a click away anywhere in the city at any time
​That’s why it’s great- it’s a whole new offering

In Hong Kong, I used Google Maps to navigate my way by train and foot and whenever needed, Google suggested completing the trip with Uber in a click.

I also found out I could get a chopper! I would definitely get one on my next family trip (although it seems to be taken off the service in Hong Kong).
​
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    Gal Ofel is an experienced product innovation manager, marketer and entrepreneur. Recently, Gal founded and launched Zoostr, the mobile and desktop solution for entrepreneurs.

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